BRAND CREATION • BUSINESS GROWTH • INTEGRATED COMMUNICATIONS • EFFECTIVE INVESTMENT

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SHIMANO

The total rebranding and packaging of all Shimano bicycle parts coming from Japan and entering Europe.

Considerable research told us that Shimano was a premium range with high brand awareness, suffering from poor packaging.

In order to provide a fast remedy and gain valuable shelf space we opted for a brand and packaging strategy that gained ownership of the colour “Silver” in the market sector.

This did one of many things; it gave immediate stand-out, it supported the brand statement of a premium product and more importantly the colour silver stands out in dark retail environments (common throughout Europe).

Internal Branding

Internal Communications

Marketing Support Material

B2B Campaigns

Brand Identity & Guidelines

In-store Presence