In a depressed financial climate, more often than not it's the Advertising and Marketing Budget which suffers.
In the case of SHADES this was not the case and the resulting position in the marketplace, has proven that continued awareness pays dividends.
It was agreed that we would continue the ad campaigns throughout the year on the anticipation that when things took an upturn, there would be a positive return on investment.
This has been the case, and with prudent media buying, targeted ad campaigns and the effective use of digital media the Client has seen excellent results.
