The introduction, management and implementation of individual and range designs for Europe’s largest “one price” retailer.
Understanding the “deep-discount” market is a complex task and we prepared a range of “own brand” packaging templates that would raise the perceived product value and provide a stronger in-store presence.
We produced packaging “ range” concepts across most of the product sectors - including Tools, Baby Products, Hair Products and Stationery.
The introduction of the product ranges saw a dramatic increase in “cross-purchasing”, an increase in basket value, a higher perceived product value and increased store traffic.
