BRAND CREATION • BUSINESS GROWTH • INTEGRATED COMMUNICATIONS • EFFECTIVE INVESTMENT

e: ajc@zuzumi.co.uk

t: +44 (0) 7989 509 377

26 Forest Edge
Buckhurst Hill
Essex IG9 5AA
United Kingdom

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Product Range Design

Range Positioning

In-store Presence

Brand Audit

POUNDLAND

The introduction, management and implementation of individual and range designs for Europe’s largest “one price” retailer.

Understanding the “deep-discount” market is a complex task and we prepared a range of “own brand” packaging templates that would raise the perceived product value and provide a stronger in-store presence.

We produced packaging “ range” concepts across most of the product sectors - including Tools, Baby Products, Hair Products and Stationery.

The introduction of the product ranges saw a dramatic increase in “cross-purchasing”, an increase in basket value, a higher perceived product value and increased store traffic.