BRAND CREATION • BUSINESS GROWTH • INTEGRATED COMMUNICATIONS • EFFECTIVE INVESTMENT

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MUNRO SHOES

Munro Shoes are based in Hot Springs, Arkansas, USA and are well established in the US middle market female shoe sector.

The objective was to update the existing brand imagery & identity and prepare the company for a launch into the European marketplace.

The company was keen to retain its American heritage and with this in mind we prepared a brand message that was flexible enough to cross the Atlantic.

Beginning with a brand mark that maintained some of the existing feel and heritage, we captured the

internationality that the European launch required.

Having achieved this we then rolled the identity out across all media.

The result was heightened brand awareness in the local market, increased sales and new target group sales (younger market).

An internal communication programme renewed Sales Team enthusiasm.

Brand Positioning

Multi-Country Rebranding

European Marketing Strategy

Corporate Identity

Brand Redesign

In-store Presence