BRAND CREATION • BUSINESS GROWTH • INTEGRATED COMMUNICATIONS • EFFECTIVE INVESTMENT

e: ajc@zuzumi.co.uk

t: +44 (0) 7989 509 377

26 Forest Edge
Buckhurst Hill
Essex IG9 5AA
United Kingdom

BLOG Zuzumi Creative Brand Creation

[what does it mean to you?]

Zuzumi Brochure MASTER.pdf

The task was to create new revenue streams outside of the traditional and pressured sources of advertising revenue and cover price.

One of the many concepts developed and introduced, including gardening catalogues, co-branded merchandise catalogues, reader offer online sales, legal services and travel packaging, was financial services.

This provided real revenue opportunities while offering support to Mirror readers in an area where they lacked access to independent and reliable advice and direct experience of what could be advantageous products and services.

Advertising

In-paper Promotion

Product Development

Branding

To underline the reassurance aspect of the service the MIRRORSURE brand was created to work across all products offered in partnership with professional partners that included: