The task was to create new revenue streams outside of the traditional and pressured sources of advertising revenue and cover price.
One of the many concepts developed and introduced, including gardening catalogues, co-branded merchandise catalogues, reader offer online sales, legal services and travel packaging, was financial services.
This provided real revenue opportunities while offering support to Mirror readers in an area where they lacked access to independent and reliable advice and direct experience of what could be advantageous products and services.
Advertising
In-paper Promotion
Product Development
Branding
To underline the reassurance aspect of the service the MIRRORSURE brand was created to work across all products offered in partnership with professional partners that included:
