BRAND CREATION • BUSINESS GROWTH • INTEGRATED COMMUNICATIONS • EFFECTIVE INVESTMENT
e: ajc@zuzumi.co.uk
t: +44 (0) 7989 509 377
26 Forest Edge
Buckhurst Hill
Essex IG9 5AA
United Kingdom
[what does it mean to you?]
LEE COOPER
The design and creation the new-look Lee Cooper stores to reflect the changing image.
Once the design was approved, we were briefed to source the manufacture and then provide the Project Management for the Stage One roll-out.
After considerable research we decided to place the European build with manufacturers in Lithuania and the Far Eastern production in China.
We then managed the Stage One global roll-out commencing with Europe.
There were three categories of store (Flag Ship, Shop-in-Shop and Outlet) each one reflecting the overall global image.
The result was:
- A raised High Street awareness and presence.
- Increased sales and deeper penetration into evolving markets.
Global Sourcing of the Store