Campaigns have to employ an arsenal of media and contact channels to attract, engage, persuade and convert prospects into customers.
These customers have then to be nurtured and retained. Each channel needs its own distinct and relevant approach, all working within a tightly controlled and cohesive campaign and creative strategy.
Zuzumi means multi-channel effectiveness
The cacophony of messages and rapid proliferation of contact media seem to be growing exponentially as new channels continue to evolve and mature.
But no single channel can hope to cover all aspects of this increasingly complex marketing challenge any more.
Bringing Variety Club up to date with a revised brand and image
