In order to achieve a credible profile in a relatively new marketplace, we devised a strong, global image that reflected the breadth, as well as the depth of the Clients services.
The branding was supported by the prominent use of the colour Lime Green in order to position them firmly as a leader in the field.
Combine this with a strong on-line presence and a broad marketing programme and we achieved the challenge set, which was to establish a strong market presence, in a critical arena within a very short space of time.
