From inception, we were involved with the creation, concept, production and management of the Dream Makeover Essex initiative, a Health & Beauty competition that ran over a 6 month period in the UK.
Zuzumi took the lead role in obtaining major sponsors and the necessary funding required to run the competition.
By combining global brand names with local companies we were able to generate considerable press and media interest, both during the lead up to the transformation and after the reveal itself.
The introduction of a celebrity as the anchor to the preliminary proceedings and then as the compère on the gala night proved to be highly successful and resulted in considerable coverage across the social media platforms as well as conventional media.
An event that relied heavily on Zuzumi for all aspects of its success!