Acknowledging that their name - The Bicycle Helmet Initiative Trust fell short when coming to memorability, the Charity decided that not only did it need a brand refresh, but also a new name!
We created a platform of relevant names and thoroughly researched them, before deciding on CYCLE-SMART.
Aimed at informing parents and young people of the hazards of bike riding, the Charity has to to be seen as "street credible" if youth are going to buy into the concept.
The new brand is due to be rolled out together with a completely fresh website and communication materials.
